AT THE RACES TO LAUNCH BROADBAND AND MOBILE STREAMING DIVISION

At The Races, the UK and Ireland's largest and most widely-distributed dedicated horseracing channel, today confirmed that it would be launching its own broadband and mobile streaming division on July 1st. 

The delivery of ATR's live 'Bet & Watch' and archive racing content to bookmakers and other partners across broadband and mobile platforms in the domestic and international markets is an increasingly important area of business for ATR and its racecourse partners. 

ATR has always managed the licensing process with these customers directly but the technical delivery of this content has, since 2010, been undertaken by Perform Group and it is this function which is now being brought in-house. The initiative has been in development for over a year and has required significant resource and investment to get it to the launch phase. 

ATR will become the only dedicated racing service to have its own proprietary streaming distribution business and is doing so at a time when streams are at a record level and growing.

Matthew Imi, Chief Executive, At The Races, said:

"Perform has been a valued partner for the past three years and over that time, with their expertise and support, we've developed our streaming business to the very significant level it is at today. We're currently delivering over four million streams every month across live subscription, archive and 'Bet and Watch' services with partner bookmakers.

"Strategically, however, it now makes sense to bring delivery of these services in-house and to take more direct control not just over the way our racecourse partners' content is distributed but also our ability to develop, extend and improve our service to customers in a fast changing and very important area of business. Replicating what Perform has been doing for us is only the start of what we hope will be an exciting and growing business for our racecourse partners."

For more information please contact:

Matthew Imi

Chief Executive, At The Races

     

Tel: +44 20 7420 3203

At The Races

● At The Races is the UK and Ireland's most watched dedicated horseracing channel. It launched on June 11th 2004.

● It is a joint venture between BSkyB, Arena Leisure, Ascot Racecourse, Northern Racing, Plumpton and Ripon Racecourses.

● Broadcasting 24 hours a day, At The Races is currently available to over 13 million multi-channel homes across the UK and Ireland through Sky, Virgin Media and UPC.

● The channel regularly reaches over 2 million individuals monthly in UK and Ireland households with Irish viewing adding 20% to UK audiences (BARB & Nielsen).

● Attheraces.com attracted an average audience of 1.66 million monthly unique users during the three months June-August 2012 with users spending on average over 25 minutes on the site each visit (Google Analytics).

● At The Races serves on average over 3.5 million video streams each month with instant race replays available free of charge on attheraces.com.

● At The Races is distributed into 5,800 commercial premises by Sky.

● Outside the UK and Ireland, At The Races distributes its content into over 30 countries by means of GBI Racing, its joint venture operation with Racing UK.