AT THE RACES DELIVERS FASTER LIVE PICTURES TO ONLINE BOOKMAKERS VIA ITS NEW IN-HOUSE STREAMING DIVISION

ATR TO STREAM LIVE AUSTRALIAN RACING FOR THE FIRST TIME IN UK & IRELAND

 

At The Races today announced that its new in-house streaming division is now serving over 4.5 million live race streams per month via the Company's partner bookmaker websites with latency that is significantly quicker than it achieved through previous third party supplier arrangements.

ATR's streaming platform, which launched on July 1^st this year, has been developed using the latest technologies to meet the specific demands of the betting industry. ATR today reported that 16 bookmaker and media partners in the UK & Ireland have already integrated with the platform. These partners are now delivering streamed pictures to customers on mobile, desktop and tablet devices that are in line with TV broadcast in terms of picture quality and latency. The new ATR streaming service has received positive acclaim from bookmaker partners across the industry.

At The Races also announced today that it is set to launch an exclusive streaming service of live Australian racing from 2am-9am every morning having integrated Sky Channel, Australia's Racing World Australia programme into its broadband and mobile streaming platform. The service for bookmakers will be the first ever regular streamed service of Australian racing in the UK and Ireland and follows an exclusive agreement that At The Races has secured with Sky Channel Australia and its parent company, Tabcorp Holdings.

ATR will continue to broadcast Racing World Australia on its DTH television service available to over 13 million homes in the UK and Ireland via Sky, Virgin and UPC. 

Matt Warner, Sportsbook Operations Director, William Hill, said:

"Always at the forefront of racing media technology, ATR has also crafted a high-quality streaming product which attracts strong customer feedback and fits in well to complement the quality of innovation and customer experience that we aim for at William Hill."

Matthew Imi, Chief Executive, At The Races, said:

"ATR is committed to growing its business and maximising returns for all its racecourse partners. That is why continued investment in new services and, particularly, in opportunities to work more directly with our multiple bookmaker partners in the UK and Ireland is very important to us. We are very pleased with the service our new streaming division is delivering for these partners and the positive feedback we've received from them."