"THE COLOUR AND THE GLORY" ASCOT LAUNCHES CAPTIVATING NEW CAMPAIGN IMAGE FOR 2013 ROYAL MEETING

WHAT: Olympic hero Victoria Pendleton launches the Royal Ascot 2013 campaign "The Colour and the Glory" in London's Hyde Park wearing Emilia Wickstead and Philip Treacy.

WHERE: Serpentine Road, Hyde Park, London 

WHEN: Thursday 24th January 2013

Celebrated cycling Olympian, Victoria Pendleton MBE celebrates the launch of the Royal Ascot 2013 campaign "The Colour and the Glory." 

Modelling the outfit from the official campaign image, Victoria wears a hat by Philip Treacy and dress by designer, Emilia Wickstead - celebrating classic British style and fashion at Royal Ascot, which takes place from the 18th - 22nd June 2013.

When asked about the collaboration, Victoria said:   

 "I was absolutely thrilled to be asked to take part in the shoot today, and I am a big fan of Emilia Wickstead and Philip Treacy.

"I have always loved Royal Ascot and have been several times, it's one of the most exciting events of the summer social season and I was lucky enough to be asked to present the trophy for The Britannia Stakes a few years ago.

  

"In many ways, with horses coming from all around the world to run at Royal Ascot, it is just like the Olympic games."

Globally renowned milliner, Phillip Treacy said:

"Royal Ascot is iconic in the world of racing. It is the ultimate marriage of the sport of kings, with style, elegance, hats and royalty - it creates a most unique combination."

Charles Barnett, Chief Executive at Ascot Racecourse, said:

"We'd like to think that the campaign image for this year's Royal Meeting perfectly captures the colour and excitement that makes it such a defining event in the British calendar.

"It is designed to merge the essential fashion element of Royal Ascot effortlessly with the image of the one of the stars of Royal Ascot 2012, Black Caviar, who could have run anywhere in the world after conquering Australia, but was aimed only for the Diamond Jubilee Stakes.

 

"Reflecting the quality and unique international nature of the racing at Royal Ascot together with fashion at the highest level was very much high on our minds when putting this image together."

Royal Ascot takes place from Tuesday 18th to Saturday 22nd June 2013 and is the world's most famous race meeting, with an annual attendance of 300,000 people. 

Visit ascot.co.uk for further details.