Britain's
top Flat races once again featured more of the world's best horses than any
other country with the four highest rated in today's World Thoroughbred
Rankings - Frankel (140), Cirrus des Aigles (131), Black Caviar (130) and
Excelebration (130) - all contesting QIPCO British Champions Series races
during the course of 2012.
Three
of them - Frankel, Cirrus des Aigles and Excelebration - ran at the Series
finale, QIPCO British Champions Day at Ascot in October, providing another
great endorsement for the fledgling day which was only introduced in 2011.
In all,
seven of the world's top nine horses contested Series races, bringing in
Nathaniel (126), who also ran on QIPCO British Champions Day, So You Think
(126) and Monterosso (126). Only America's champion miler, Wise Dan (129), and
Japanese star, Orfevre (127), did not run in the UK last year.
That is
exactly the same as 2011 when Frankel (136), Cirrus des Aigles (128), Canford
Cliffs (127), Rewilding (127), Dream Ahead (126), So You Think (126) and
Excelebration (126) were seven of the top nine. Just Black Caviar (132) and Danedream
(128) were missing then, but both came to the UK last year and won Series
races.
"Britain
is unquestionably the place to see the best Flat racing in the world and the
QIPCO British Champions Series flags up to the wider public the races that really
matter," said British Champions Series Chief Executive, Rod Street.
"Frankel
may have retired, hopefully to breed new champions of the future, but one can
be sure that there will be plenty of outstanding races to savour and many
fascinating stories that will emerge during the coming season."
SERIES
TV VIEWING FIGURES SOAR BY 45%
Fantasy
Game proves a winner with the public
Frankel,
rated the best racehorse since international ratings began in today's World
Thoroughbred Rankings announcement, was the star of the show in the first two
years of the QIPCO British Champions Series and played his part in increasing
terrestrial TV audiences by 45%.
In
2010, the year before the Series was launched, the races that now make up the
Series attracted a cumulative terrestrial audience across Channel 4 and the BBC
of 20.3 million (excluding the three new races on QIPCO British Champions Day
which did not have terrestrial TV coverage in their previous guises in 2010).
In 2012 the figure for those same 32 races was 29.4 million and for all 35
Series races 32.3 million*.
Frankel
contested no less than nine QIPCO British Champions Series races, winning all
of them, four in 2011 and five in 2012, culminating each year with victory on
the new climax to the season, QIPCO British Champions Day.
Terrestrial
TV viewing figures frequently showed marked increases on the days when Frankel
raced, but audiences increased for the majority of the Series races.
At the
same time, feedback from the participants in the Series fantasy game, run in
conjunction with the Daily Telegraph and Racing Post, showed that 75% watched
Series races as a result of entering the game and 50% said it had increased
their knowledge of the racing. The game attracted over 20,000 entrants, most of
whom were Fantasy Football enthusiasts rather than racing aficionados.
"There
could be no better indication than the TV viewing figures that the promotion of
the Flat season through the QIPCO British Champions Series to new,
"non-racing" audiences has played its part in generating increased
interest in the top level of our sport," said Rod Street, Chief Executive
of British Champions Series Ltd.
"Frankel's
leap to stardom and the launch of the QIPCO British Champions Series could not
have panned out better for us, providing the perfect foundation on which to
build.
"First
and foremost the Series allows us to promote the best racing in the world to a
broader audience, as the fantasy game perfectly illustrates, and Frankel has
played an enormous part in that.
"We
are delighted that he has now been recognised as the best of the modern era, an
accolade which is likely to last for a very long time."
*data
provided by Repucom International
QIPCO British Champions
Series - the world's finest Flat racing
www.britishchampionsseries.com
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