The
UAE capital’s showpiece event returns this weekend to Emirates Palace
Coutts Polo at the
Palace, Abu Dhabi’s flagship business and society event, will make a stunning
return to the UAE capital’s iconic venue, Emirates Palace, this weekend (22-23
November).
Whilst spectators enjoy the ‘palace polo’ action on the pitch,
behind the velvet ropes of VIP hospitality chalets a different type of action
takes place, with C-level executives from the world’s top luxury brands
networking with an elite list of prospective clients and new business partners
from around the globe.
In its second year, Coutts Polo at the Palace is organised on
behalf of its title sponso
r, Coutts, with host sponsor, Emirates Palace, with the support of Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi). It has quickly attracted a prestigious collection of luxury brands, including Fabergé, Maserati, Chesterton Humberts, Hakkasan and Nespresso.
The event has also grown to become a standout on the UAE society
calendar, as well as a unique place to ‘do business’, according to Rory Heron,
the CEO of City Events, the London-based company which created Coutts Polo at
the Palace.
From sponsor CEO breakfast briefings to corporate entertaining,
the event has been scheduled into the diaries of many of the region’s key
decision makers, says Heron.
“We’ve seen tremendous interest from some of the world’s leading
brands who have identified the potential business opportunities and marketing
benefits associated with this unique event,” said Heron, who also established
the MINT Polo in the Park in London.
“Our aim was to create a platform that would bring together the
region’s business leaders and top brands in one of the world’s most impressive
polo settings.”
Coutts; the world’s seventh oldest bank, returns as title
sponsor following the success of last year’s inaugural event, citing the Coutts
Polo at the Palace as being key to the bank’s wider growth strategy.
International jewellery house Fabergé is a first-time sponsor,
and is utilising the event as part of its wider marketing campaign in the
Middle East, which includes a ‘takeover’ of Dubai Mall and a regional publicity
campaign.
Katharina Flohr, Fabergé’s Creative and Managing Director, said
the brand’s increased focus on the Middle East follows recent growth in the
region.
“We are delighted to sponsor Coutts
Polo at the Palace this year and to bring some of the most exquisite Fabergé
jewels to Abu Dhabi on this occasion. The Middle-East is a key market for
Fabergé, where clients have a true appreciation for Fabergé’s artistry and
heritage, and are real collectors of one-of-a-kind jewels and works of art, so
this initiative coincides with our wider launch in the region.”
Abu Dhabi’s status as a provider of luxury and world-class
hospitality continues to escalate, fuelled this year with the recent opening of
luxury mall, The Galleria, on Al Mariyah Island, which is set to become the
future financial district of the capital.
“Abu Dhabi’s profile
as a luxury destination is rising internationally,” comments HE Jasem Al
Darmaki, Deputy Director General, TCA Abu Dhabi.
“The emirate has seen significant, increased interest from international luxury
and retail brands, hospitality and hotel companies, all of whom are attracted
by the prestige of the UAE capital and the wider emirate and the accessibility
it provides into the lucrative regional consumer market.”
This year, TCA Abu Dhabi will exhibit a themed stand at Abu
Dhabi Art, with a complementary shuttle service operating between the Coutts
Polo at the Palace and the art fair at the Manarat Al Saadiyat, Saadiyat
Island.
“We are exploring the synergies between these two events, aimed
at affluent and culturally curious individuals,” said Al Darmaki.
Coutts Polo at the Palace 2013 will see two days of high-octane
polo from four teams representing global financial, fashion and automobile
centres. Teams consist of Coutts Abu Dhabi; Faberge Team London; Maserati Team
Milan, and the home of polo, Team Buenos Aires.
Coutts Polo at the Palace 2013 is supported by: Coutts, Emirates
Palace, Maserati, Faberge, TCA Abu Dhabi, La Martina, Chesterton Humberts,
Simply Abu Dhabi, Abu Dhabi Classic FM, Antonio Berardi and OK! Middle East.
A limited number of
hospitality tickets are still available on request. For enquiries contact
Rachel Roullier at City Events City
Events, Rachel@cityevents.uk.com or visit www.citypoloseries.com.
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