Cheltenham Racecourse is pleased to announce Sky Bet as the new
sponsor of the Supreme Novices' Hurdle.
A
five-year deal will see the Leeds-based bookmaker lend its support to the
traditional curtain raiser at The Festival. Run over an extended two miles, the
roll of honour for the Sky Bet Supreme Novices' Hurdle includes such Festival
legends as Flyingbolt, L'Escargot, Bula, Golden Cygnet, Buck House, Hors La Loi
III and Brave Inca.
Sky Bet
will also support two Grade Two novices' hurdles on "The Road To
Cheltenham". They are:
The
Skybet Supreme Novices' Trial Hurdle Race (Registered As The Sharp Novices'
Hurdle), Grade Two - Cheltenham, Sunday, November 17, 2013
The Sky
Bet Supreme Novices' Trial Hurdle (Registered as the Rossington Main Novices'
Hurdle), Grade Two - Haydock Park, Saturday, January 18, 2014
Sky Bet
is also looking to expand the series further ahead of the March showpiece.
Peter
McNeile, Head of Sponsorship at Cheltenham Racecourse, commented:
"I am really pleased that Sky Bet will be sponsoring this Supreme Novices'
Hurdle for the next three years.
"This
is the company's first major sponsorship at Cheltenham and to position it with
such a prominent race in the Supreme Novices' is great.
"Like
a lot of the championship races that are run at The Festival, we have built the
deal around some of the races that lead to the Supreme Novices', which will
help to drive the narrative of the sponsorship.
"I
am already, like I'm sure the team at Sky Bet are as well, looking forward to
the traditional roar from the crowd at the start of the Sky Bet Supreme
Novices' to signify the start of The Festival."
Michael
Shinners, Horse Racing PR Manager at Sky Bet, added: "Sky
Bet is delighted to be sponsoring the Sky Bet Supreme Novices' Hurdle.
"Being
the first race of the most eagerly-awaited meeting of the season, means it has
a special place in the hearts of racing fans. It is a fantastic championship
race and has been a stepping stone to greatness for many horses over the
years.
"The
2014 renewal already looks likely to continue the trend. The Sky
Bet-sponsored contests in the build-up are top quality races in their own right
and alongside the Sky Bet Supreme Novices, make for a mouth-watering series
through the autumn and winter.
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