Average attendances at the
15 ARC racecourses in Britain increased on average by 5.2 per cent in 2013,
outperforming the industry average which decreased by 2.6 per cent
In total, attendances at
ARC's racecourses increased by 6.3 per cent in comparison to the industry
increase of 1.8 per cent.
Mel Armstrong, Director of
Marketing for ARC, said: "We worked hard in 2013 introducing a number of
new customer initiatives to try and boost attendances.
"The figures show we
made plenty of progress, especially at Chepstow, which saw a 24 per cent increase
in average attendance, and at Doncaster where the average was up by 10 per
cent.
"Customer initiatives
such as the ARC Annual Member scheme, the Young Hooves Kids Club, live music
and a more targeted communications strategy with our customers all played their
part.
"The ARC annual
member scheme in particular has been a significant success and arguably offers
the best value deal in racing where a single membership fee gains access to all
the other 14 courses for free.
"This will be a tough
year with the World Cup in Brazil competing for the sporting and leisure pound,
but we are still keen to do more to attract racegoers to our courses by putting
the right customer offering on at the right time.
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