At The Races today
announced that its new in-house streaming division, Sport Mediastream, has
agreed a long-term deal with The Football Conference.
Under the terms of the
agreement, The Football Conference has granted At The Races the exclusive right
to produce and distribute an audio/visual service of live coverage from 30 top
matches broadcast on BT Sport, archive match coverage and data to licensees in
territories worldwide, excluding the UK and Ireland.
The Football Conference
comprises 68 clubs and three divisions: Premier, North and South. The
Conference's Premier Division is the highest level of non-league, national
football in England. Promotion from the Premier Division places clubs into the
Football League.
ATR has also agreed
terms for the non-exclusive right to use archive coverage of Football
Conference matches in specific betting preview programming on its UK and
Ireland channel service which is distributed via Sky, Virgin and UPC to over 13
million homes and registers a monthly reach of around 2 million individuals
(BARB and Nielsen).
Sport Mediastream, which launched on July 1st 2013, has been
developed using the latest technologies to meet the specific demands of the
betting industry and to deliver a streaming media service with superior latency and picture quality.
Brian Lee, Chairman, The
Football Conference, said:
"The
Football Conference provides an exciting mix of competitive and high-quality
professional football.
"ATR and Sport
Mediastream
will further enhance our brand awareness to audiences around the world.
"We are delighted
to welcome them as another exciting addition to our ever growing portfolio of
leading companies. We as a competition look forward to working with them and I
am sure it will be a successful and fruitful partnership."
Matthew Imi, Chief
Executive, At The Races, said:
"Our Sport
Mediastream division is proving highly attractive to sports rights owners who
are looking to retain control of their new media platform distribution,
particularly in overseas markets.
"This new
agreement demonstrates that our extensive experience in the international
distribution of live horse racing resonates with other sports rights owners.
"We very much look
forward to helping the Football Conference with its ambitions in this area and
regard it as a privilege to represent their product in the international
streaming market. We also look forward to developing other opportunities with them
as and when they arise."
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