Following last month's showcase of all 30 Royal Ascot races
live on Channel 4, racing's sole broadcaster has agreed full coverage of the
Dubai Duty Free Shergar Cup across their media platforms.
Viewers will be able to watch all six races from Ascot on Saturday,
August 10, allowing them to appreciate the whole showdown between a fantastic
line-up of top class international jockeys, including a red-hot Girls Team.
The international jockeys' tournament comprises six £30,000
handicaps with the first two races free to air on More4 between 12.45pm and
1.40pm.
Viewers can then switch to Channel 4 at 1.45pm for the
remaining card leading up to the lifting of the Shergar Cup by the victorious
team at about 4.20pm. Channel 4's event coverage starts with The Morning Line
at 7:55am with afternoon racing to include two additional Haydock Park races.
Jamie Aitchison, Channel 4's Sports Editor, says: "On
the back of extensive Royal Ascot exposure, we are delighted to be able to show
all six races from the Dubai Duty Free Shergar Cup live on More 4 and Channel
4.
"Once again, Channel 4's level of commitment will
benefit horseracing, providing additional coverage for Ascot Racecourse, its
raceday sponsor and associates.
"We also know that bookmakers' turnover significantly
increases with blanket coverage which in turn supports this great sport."
Ladbrokes are once again the official bookmaker for the
Dubai Duty Free Shergar Cup and will be pricing up all the races, the team
competition and the Silver Saddle for the top individual jockey very soon after
the 48 hour declaration stage.
Colm McLoughlin, Executive Vice Chairman of Dubai Duty Free
the event's title sponsor said, "The television audience is an important
factor in the promotion of our brand and we are delighted that viewers will be
able to follow the competition in its entirety. We have a long standing
association with many of the Channel 4 team through our other horseracing
sponsorships in the UK and look forward to working with them on this unique event."
This year there has been a small change to the team silks
in order to make them easier to distinguish. As before, the captain will
wear a cap in the colour of his/her team, while for the other two team members,
one will wear a white cap and one a black cap (see attached) as opposed to
wearing caps based on their silks' design as was the case last year.
Aitchison adds: "We welcome Ascot's changes to the
team silks which I know has full endorsement from our top commentator Simon
Holt and we look forward to this competitive August raceday."
Cheerleaders will also return this year to welcome the
winning rider back after each race and be part of the opening and closing
ceremonies.
After racing, the traditional Dubai Duty Free Shergar Cup
concert will feature Atomic Kitten, Blue, D:Ream, Go West, Rick Astley and
Bjorn Again to create a fantastic party atmosphere at the Royal racecourse.
The Girls Team comprises the best female riders from
Britain, the USA and New Zealand in Hayley Turner, Rosie Napravnik and
Lisa Allpress. Can they get the better of the boys?
The Rest of the World Team comprises USA legend Gary
Stevens, Brazilian Joao Moreira, who is champion in Singapore, and Japan's
champion jockey, Yasunari Iwata, while the Great Britain & Ireland and
Europe teams will be finalised nearer the time.
Tickets for both the racing and concert start from £24.30.
To book, or for further information, please visit www.ascot.co.uk or call 0844 346 3000
2013 Dubai Duty Free Shergar Cup Silks;
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