AT THE RACES FORECASTS RECORD YEAR IN 2012

Major growth in racing audiences receiving broadband and mobile services

Record official reach from the TV channel in UK & Ireland

At The Races, the dedicated racing channel available in around 13 million homes through Sky and Virgin in the UK and Sky and UPC in Ireland, today confirmed that it is on track for another record year in 2012 with media rights payments to racecourses set to see corresponding growth. This follows on from its recently reported full year results in 2011 which also set new records for the company.

Revenues, media rights payments and operating profit are all forecast to see double digit percentage growth in 2012, continuing the momentum the company has already achieved across these areas in recent years.

Matthew Imi, Chief Executive, said:

"Despite a still fragile economic climate At The Races is forecast to have a record year in 2012. We are projecting that two of our key financial indicators - revenues and operating profit - will be up year on year by between 15% and 20%. Media rights payments to racecourses will reflect this growth in our business.

"This has been achieved not through our international joint venture, GBI Racing, which is tracking on budget this year, but largely through our outperformance in the domestic market. Our channel and online audience delivery are at their highest ever levels, our broadband and mobile bet and watch services are now widely distributed and our affiliate based business is delivering returns on an increasing basis.

"We seek, across all our key platforms, to offer a first class service at no extra cost to the customer. This strategy works as we've been able to monetise successfully the considerable audiences we deliver as a consequence. However, the exciting thing for ATR is that we are still very much a growth business and once certain initiatives we are planning for are put in place we believe we'll achieve further financial upside not just for our shareholders and racecourse partners but also for our key commercial partners."

  

At The Races regularly reaches over 2 million individuals monthly in UK and Ireland households with Irish viewing adding 20% to UK audiences (BARB & Nielsen). Attheraces.com attracted an average audience of 1.66 million monthly unique users during the three months June-August 2012 with users spending on average over 25 minutes on the site each visit (Google Analytics). The company now serves on average over 3.5 million video streams each month with instant race replays available free of charge on attheraces.com. The number of streams to mobile devices that ATR delivers through its bookmaker partners has grown by 110% in less than 6 months, (2012 Q3 v 2012 Q1). At The Races is also distributed into 5,800 commercial premises by Sky. 

At The Races

• At The Races is the UK and Ireland's most watched dedicated horseracing channel. It launched on June 11th 2004.

• It is a joint venture between BSkyB, Arena Leisure plc, Ascot Racecourse, Northern Racing, Plumpton and Ripon Racecourses.

• Broadcasting 24 hours a day, At The Races is currently available to over 13 million multi-channel homes across the UK and Ireland through Sky, Virgin Media and UPC.

• The channel regularly reaches over 2 million individuals monthly in UK and Ireland households with Irish viewing adding 20% to UK audiences (BARB & Nielsen).

• Attheraces.com attracted an average audience of 1.66 million monthly unique users during the three months June-August 2012 with users spending on average over 25 minutes on the site each visit (Google Analytics).

• At The Races serves on average over 3.5 million video streams each month with instant race replays available free of charge on attheraces.com.

• At The Races is distributed into 5,800 commercial premises by Sky.

• Outside the UK and Ireland, At The Races distributes its content into over 30 countries by means of GBI Racing, its joint venture operation with Racing UK.