Cheltenham Racecourse
announced today that Betfred has extended its sponsorship of the Betfred
Cheltenham Gold Cup for a further three years, up to and including 2015.
Betfred took over
sponsorship of Cheltenham's most important race in 2012 following its purchase
of the Tote.
Welcoming the news,
Betfred's Managing Director, John Haddock, said: "After the tremendous
success of the Betfred Cheltenham Gold Cup last year, we wanted to secure a
further long-term deal.
"It has been a
pleasure dealing with Peter McNeile, the Cheltenham team and also the Jockey
Club who were a major contributor in getting the agreement concluded in record
time.
"We are delighted to
be associated for three more years with the greatest steeplechase in the world
and look forward to working with Cheltenham to making the race even bigger and
better."
Paul Fisher, Group
Managing Director, Jockey Club Racecourses, said: "This is an important
deal for Cheltenham, Jockey Club Racecourses and British racing.
"People from all
walks of life get excited by the Betfred Cheltenham Gold Cup and we look
forward to continuing to grow its unique appeal in partnership with
Betfred."
Cheltenham's Director of
Sponsorship, Peter McNeile, added: "Naturally, we are delighted to secure
Betfred's sponsorship of the Cheltenham Gold Cup for a further three years.
"Their support of the
race and the enthusiasm they put into promoting it last season made us keen to
extend our partnership and it was clear from our first conversations on the
subject that the Betfred team felt the same way.
"We are both now
committed to raising the profile of this iconic event even further over the
next three years."
The 2013 Betfred
Cheltenham Gold Cup takes place on Friday, March 15, the final day of The
Festival, which begins on Tuesday, March 12.
Betfred Cheltenham Gold
Cup 2013 latest odds from the sponsor
6 SIR DES CHAMPS
|
20
RIVERSIDE THEATRE
|
8 BOBS WORTH
|
25
BURTON PORT
|
10 LONG RUN
|
25
HUNT BALL
|
12 FLEMENSTAR
|
25
SILVINIACO CONTI
|
16 FIRST LIEUTENANT
|
25
THE GIANT BOLSTER
|
20 GRANDS CRUS
|
33
HIDDEN CYCLONE
|
20 INVICTUS
|
33
QUEL ESPRIT
|
20 LAST INSTALMENT
|
|
Others on request, each way a quarter the odds a place 1-2-3
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